Sarra Hawryluk
October 4, 2012
TV Commercial Analysis Sheets
Directions: Answer the following questions about one of the TV commercial that we watched in class. Write in complete sentences.
I. Describe the commercial:
- What
product or service is the commercial trying to sell?
This commercial is selling the
Volkswagen Jetta.
- Where
was the commercial set? Describe the setting(s).
This commercial is set on the street in
front of a family’s house. It’s summer and the kids are playing outside.
- Who
was in the commercial? Describe the people in the commercial.
In this commercial there is a man. He
has brown hair and is in his 30’s. There is also a young boy and girl. They are
the man’s next-door-neighbors.
- What
objects were in the commercial? Describe the objects.
The main object used in
this commercial is the Volkswagen car. There are also toys that fall out of the
tree when the car door is closed.
- What
happened in the commercial? Provide as much detail as you can.
First the man drives up to the house
and gets out of his car. He closes the door. Toys start falling out of the tree
in front of their house. The boy and girl (the mans next-door-neighbor) run to
get their toys that they lost in the tree. The girl looks at the man and the he
opens and closes the door again. The girls doll falls from the tree. She grabs
it and says “Thanks Mister!” then runs away.
II. Analyze the
purpose of the commercial:
- Who is the target audience of the commercial?
Explain how you know.
The target audiences of this commercial are families looking for a
sturdy car. I know this because there are children in the commercial and also
the car is so strong even the door closing shakes the toys from the tree.
- What is the message of the TV commercial? In
other words, what do the commercial’s creators want the target audience to
believe about the product?
The message of this TV commercial is that the Volkswagen Jetta is
a strong car.
III. Analyze the techniques the commercial’s creators used
- What visuals techniques do the commercial
creators’ use to convince us of their message? Pick two and explain how
they help support the message.
-The first visual technique the creators used was how all the
trees and grass were green. This makes the car stand out. This is important
because the car is what the commercial is about.
-The second visual technique was when the toys fell out of the
tree. This makes the commercial interesting to watch and it catches your eye.
- What
aural techniques do the commercial creator’s use to convince us of their
message? Pick two and explain how they help support the message.
-One aural technique the creator uses
is the kids rejoicing when their toys fall from the tree. This shows that
everyone in the family will love the car, even the kids.
-Another aural technique they used was
when the door shut closed. It supports the message by showing that the car is
strong and good quality.
