Vintage commercials
1950’s
How it fits its decade:
-Black and white
-Drawings instead of actors
-The way people are dressed
-Do much camera action
Audience: Busy parents
Brand: Jell-o
What
is being sold: Jell-o
1960’s
How it fits its decade:
-Black and white
-Less talking and more acting
-The way the boy is dressed
Audience: People with kids
Brand: Jell-o
What is being sold: Jell-o
1970’s
How it fits its decade:
-Colours
-No talking and all acting
-The way the kids are dressed
Audience: Kids
Brand: Jell-o
What is being sold: Jell-o
1980’s
How it fits its decade:
-Better colours
-The way the people are dressed
-80’s music
Audience: Families
Brand: Jell-o
What is being sold: Jell-o
1990’s
How it fits its decade:
-Better colours
-Use of famous people
Audience: Kids
Brand: Jell-o
What is being sold: Jell-o
2000’s
How it fits its decade:
-They way people are dressed
-Better quality
-Modern music
Audience: People that like to help other people
Brand: Jell-o
What is being sold: Jell-o
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